There was a time when people were simple. They used to only care about the product. But now those days have gone. Now the world is very fast, and people have become very clever. You can go back when people used to build their trust by only words. And they used to trust by just saying a sentence.
Now it does not matter how famous or good you are in your business. You need to prove yourself to your customers. So, in order to gain the trust of customers, there were many things that were tested to increase the impression of the products of any business. But the one thing that worked out was “Custom Packaging”. So everyone has become a "one-horse race."
When you hear custom packaging, what comes to your mind?
If you think that it is just a personalized box, then you are wrong. You can say it is a magic box. A container that contains the treasure of your business. Whatever your product is, these custom packaging boxes can give your product a new look. A well-designed and attractive box is all you need. It increases your brand value in the market. Not just market, but also in front of your customers. It enhances the customer's unboxing experience and makes it unforgettable.
We hear this word everywhere in almost every industry. But how to know what this custom packaging is?
Custom box packaging is basically a personalized container. It is used to protect your product from damage, breakage, dust, moisture, and other contaminants. They are made from eco-friendly material that is strong and durable. You can rely on these boxes to impact customers' minds by building a strong and memorable brand identity.
OK, well, is it just this, or is there something else as well?
Well, these personalized packaging boxes not only protect your product but also keep it organized. You can use them to store your products and use them for shipping your products from one place to another. It is manufactured according to the demand and requirements of your product. It is customized in size, dimension, and shape to fit your product.
Now the real question is, how is it possible? The answer to this question is that you need to understand what customization is. Customization is not just making a box according to the size and dimensions of the product. It also includes many other factors.
Custom boxes are printed with different and beautiful colors. These additions are made to create an impact on customers' minds. You can get them personalized with your logo, theme, slogans, contact information, social handles, and much more.
They are manufactured in unique finishes and thoughtful design details. They make your brand look professional and trustworthy. They give your product a premium touch.
Attractive packaging gives your customers an unforgettable unboxing experience. It makes your customers feel excited and valued by your brand. This emotional connection between your customers and your brand increases loyalty, and customers come again to shop.
According to the survey report published by The Good, 60% of customers who enjoyed their unboxing experience come to shop again from you.
This shows that if you pack your product in high-quality custom packaging, it increases your brand value. It gives an impression of premium and luxury packaging that is high value. Moreover, you show your care about quality through your sustainable and eco-friendly packaging material. It increases your product protection and display presentation.
Do you wanna know the best part? Custom packaging directly grabs the attention of Gen Z. No Gen Z'er can live without social media. For them, posting and sharing every moment online is a way of living life. When they share your product in beautiful packaging on social media, your brand gets free marketing and more customers. This means more sales.
This proves that custom packaging is an ideal way to promote your brand. It gives you an opportunity to deliver your message to your customers. That you care about them and want to offer them the best they deserve. It increases your brand recall.
“Leave behind the old-fashioned trends.”
If you follow modern styles, you can impress your shoppers. And if you use eco-friendly materials like recycled cardboard. You will attract more customers. You can use trendy and sustainable packaging to show your customers that you care for them and the planet. This increases your brand image.
“Try to communicate with your customers.”
When you can use colors, fonts, and images that match your customers' needs. You basically make your clients feel connected to your packaging. In this way, they trust your brand more.
“Know who you’re selling to.”
When you understand this. You can rule the market without any problem. You need to understand their likes and needs. Then you can design packaging that attracts them and makes your brand look more valuable.
When you understand your customers, it becomes easy for you to increase your brand value. It is important to design your custom packaging according to the customers. If you do it in such a way that it gives your message to them. Your packaging should be clear. It shows your brand style and makes a good first impression.
In the e-commerce world, it is important to build trust and reliability. Moreover, you can show your customers that you are different. You can mark a difference between you and your competitors.
When you work online, it is hard to make customers trust you. There are many scams going on in e-commerce. And this is obvious that they become afraid of scams and fraud. Word of mouth brings a feeling of trust in a very comforting way. You can use word-of-mouth marketing as evidence. You can tell your customers to try your products, and you are not a fraud or scam. They also trust because they see people trying your products and packaging.
This will increase your customers' trust and make them rethink that you are reliable. In this way, you can encourage your customers to invest in your brand product. Then these words support you.
According to recent research on how word-of-mouth affects your customers. It shows that 74% of consumers think it is important in their buying decisions.” This increases your brand reach. And it brings you more sales.
How wonderful it would be if your customers come to your retail either online or physical store, by just remembering your packaging. Is it fabulous? Yes, it is indeed! Custom packaging helps your brand stand out at first glance in the market. It is made by using colors, fonts, themes, and your logo. Customers instantly recognize your brand on shelves or online through these customizations.
"This visual identity builds familiarity, and familiarity builds trust."
When your brand product becomes easily recognizable. This increases the feeling that they are easy, reliable, and professional. This consistency helps your customers remember you for a longer period of time. This also gives you a chance to stand out in the market.
Do you know how customers judge product quality? They do it by the packaging. They do not even look at your product to see what's inside. That is why it is important to use premium materials that are eco-friendly and sustainable. A neat structure with bright color printing and creative finishing is what makes your product feel luxurious.
For consumers “good packaging = good product”
Customers always associate packaging with the product. So if you want to increase your revenue by increasing your product pierce. Then we suggest that you need to up your packaging game. Because even if the product inside is the same. Better packaging increases the price that customers are willing to pay.
People are going viral on social media for posting their reviews of unboxing their purchased products. This sharing of pictures and videos increases your sales and brand recognition in the market. When customers enjoy opening your package, they form an emotional connection with your brand. And this becomes your brand loyalty symbol.
“What's seen is sold.”
When people see other people enjoying their product packaging. They buy it even if they don't need that product. This is a golden opportunity for e-commerce businesses to increase the better the experience of their products.
You can use custom inserts, self-written notes for your customers, and creative opening styles to increase the satisfaction of your customers and make your brand memorable.
There are many online platforms that have become a free marketing place for brands. Instagram, TikTok, and YouTube are full of unboxing videos and posts for attractive packaging.
Brands send PR packages to the influencers, who then make a video. They market your product boxes free of cost, and what is more interesting. Their videos and social posts build credibility and trust among other people. You need to remember one thing that
“Simple packaging will not be shared, but custom packaging will be.”
According to research done by Dotcom Distribution, almost 40% of consumers share a product image or video on social media if it comes in branded packaging. So it is very important to make your packaging visually aesthetic.
Successful companies are very clever. Tiffany & Co., Apple, L’Oreal Color & Co., Birchbox, and many more. Do you know what they have in common? If you notice, it's their packaging. A customized packaging with their personal logo, like Apple, and their unique color, like Tiffany blue boxes. These little things create a sense of trust and attachment to your brand.
When customers receive your well-designed and strong package. Which is custom-printed with your logo or slogans. And a durable packaging that can ensure that your product stays safe and secure damage-free delivery. They feel like your brand cares about quality. It also shows that your company is reliable. Customers are more likely to trust and reorder from brands that maintain high presentation standards.
“Good packaging signals brand responsibility, and it increases trust, which leads to long-term customer loyalty.”
Markets are filled with different brands. Your competitors will not want your products to be the limelight of the market aisles.
“In a crowded market, you can make your brand's custom packaging speak louder than others.”
These individualized boxes can help your brand take over the shelves and markets. Through this, you can make your product instantly noticeable. They will help you make a difference among your competitors.
Eco-conscious customers search for greener packaging. And do you know that almost 90% of brands offer sustainable packaging? So if you want to compete with them, you also need to go for Eco-friendly custom packaging. Nothing is better than “100% recyclable, reusable & BPA-free” packaging. It will boost your brand value and enhance customer satisfaction.
Your customers will appreciate your brand for using recyclable materials and sustainable packaging solutions. It will increase brand trust and attract modern and eco-focused customers.
“Show your customers that you are a responsible brand for the environment.”
It does not matter if you are dealing online or through a physical store. Retailers always prefer brands with clean and attractive packaging. A packaging that gives complete information sells better. Custom packaging displays your products and attracts buyers to your brand.
Custom packaging gives you a space to communicate your brand’s mission with your customers. You can print your boxes with your vision and values.
You can print your box with personalized text, logo, colors, or design elements. In this way, you can make your packaging help your customers feel more connected to you on a deeper level.
“Make your packaging a communication tool to tell a story that builds emotional loyalty and customers' trust.”
When you provide your customers with quality, design, and sustainability. They see your brand as a trustworthy and professional business. This seems like a very small thing. But it improves your overall market position.
With more than 90% people going for sustainability, when you offer your consumers biodegradable and sustainable materials. They not only start trusting you, but your brand also becomes their No.1 choice.
“Make your brand a word of mouth for every environmentally friendly customer.”
There are different types of eco-friendly materials, such as paperboard, cardboard, corrugated cardboard, kraft paper, and much more. You can see the table for more materials and their benefits, and applications.
| Packaging Materials Comparison | |||
|---|---|---|---|
| Material | Description | Advantage | Application |
| Cardboard | Affordable | Good for many products, but not for heavy items | Retail packaging |
| Kraft Paper | Natural brown paper | Recyclable and eco-friendly | Food wraps, shopping bags |
| Corrugated Cardboard | Three layers for extra strength | Perfect protection during shipping | Fragile items, eCommerce |
| Paperboard | Lightweight and customizable | Cost-effective and perfect for branding | Food, retail, cosmetics |
| Rigid Stock | Thick and premium | Luxury feel and strong protection | High-end products |
| Mailers | Light envelopes or bags | Low-cost and easy to print on | Clothing, documents |
| Poly Bags | Flexible and waterproof | Durable but less eco-friendly | Apparel, soft goods |
| Bioplastics | Plastic-like but plant-based | More sustainable alternative to plastic | Eco-focused brands |
| Foil Bags | The foil layer keeps the contents fresh | Blocks air and moisture | Coffee, snacks |
| Jute Packaging | Natural fiber material | Eco-friendly, strong, and breathable | Coffee, grains, spices |
Note: You can make your product required containers using all these materials from "MyBoxPrinting". We customize shipping boxes, mailer boxes, product boxes, gift boxes, display boxes, mylar bags, pouches, and much more.
You can impress your customers with a beautiful and attractive packaging. Even before seeing the product. It is so a powerful thing that it attracts customers towards it. It grabs the attention of customers.
According to research done by Ipsos independent market research company.
"72% Americans make their purchase decisions based on the design of a product’s packaging."
So it is important to know. If your custom packaging is creative and visually appealing. It can become your identity in the minds of customers. You can bring a change in the appearance of your brand product's custom packaging by adding a few details.
Colors play an important role in the lives of people. Colors also change the decisions of customers.
Warm Colors: A Warm color palette has colors like red, orange, and yellow. They give excitement and energy to your packaging. This makes them perfect for products. You can give your packaging a feeling of action.
Cool Colors: Cool colors are like blue, green, and purple. They are known for building trust and relaxation in your customers' minds.
Neutral Colors: If you want to target your customers with simplicity and cleanliness. Then you can use luxury colors like white, beige, and gray.
If you want a successful ROI on your business. Then you need to know that typography can be your way of communication. The fonts that you choose for your brand packaging tell a lot about you. It also tells your customer about your business strategy. A strong brand always communicates its slogan and theme in clear and bold words. This also shows your business's strength and product transparency. This can bring you more trust from customers.
1. Bold and Playful Fonts are a perfect way to deliver fun and youthfulness. They are great for snacks, toys, lifestyle products, etc.
2. Minimalist Typography Fonts are a perfect way to deliver the message of elegance and sophistication. You can give your customers a way to make their custom packaging luxury and premium. They are ideal for skincare, food, and medical products.
3. Elegant Script Fonts show the simplicity and exclusivity of your brand. They are perfect for cosmetics, premium products, etc.
4. Modern Sans-Serif Fonts suggest simplicity and a clear look.
Typography is not just beneficial for return on investment purposes, but in fact, it shows your clear and plain message to your customers. It gives your brand an identity.
Believe it or not, the physical shape and structure of your brand packaging can affect how consumers take your product.
Unique Shapes, customer-friendly designs, and modern structures offer comfort. They also offer ease of use to your customers. This increases customer satisfaction.
When you design your boxes in attractive and eye-catching colors, you grab more attention from shoppers. This way, you can increase the sales of your product on store shelves. Furthermore, custom packaging can be used as an effective marketing tool.
If you want your packaging to become the symbol of your brand in the market. A symbol that can grab more customers and give you more sales. Then you need to go for printing. You can use eco-friendly inks like soya-based, water-based, oil-based, and algae-based. These will make a difference between you and your customers.
Note: "At MyBoxPrinting, we offer 2D and 3D digital graphic designs printed on both sides of boxes. We use CMYK or PMS color schemes."
1. Digital Printing:A quick and cost-effective option for small businesses.
2. Offset Printing: Cost-effective for large orders.
You can give your customers a packaging with unforgettable memories. You can give them perfect gift boxes on their special occasions like birthdays, baby or bridal shoes, Valentine's Day, or seasonal holidays to create an emotional attachment and association with them.
These finishes will elevate the look of your brand packaging to the next level.
1. Matte Finish: For a smooth and elegant look
2. Gloss Finish: For a shiny and eye-catching look
3. Varnish Finish: For a protective and polished look
4. Soft-Touch Finish: To give your customers a luxurious feel
Everyone thinks about making their brand packaging more attractive and amazing. But what can we do to make it extra special and different than others? You can add simple things to make a huge difference.
Mix Embossing into Hot Foiling for giving your packaging a luxury and professional image.
Mix Window Patching into Matte Finish. This minimalist look will build customer trust in your brand.
Mix Debossing into Soft-Touch for a premium and classy look for your product packaging.
Add handwritten notes to make them feel cared for.
Printed Tissue Paper for a professional appearance.
Printed Security Tape to make customers feel more confident about their purchase decisions.
Stickers and labels for high-quality packaging with well-made products.
Inserts and dividers for organized storage and safety.
Any brand becomes successful when it gives the customers exactly what they are looking for. In this fast-paced world, people go for convenience and looks. If your brand's custom packaging is attractive and eye-catching, your brand will be everyone’s first priority. You can increase the value of your brand in the market by just adding a few things.
When your brand value increases, you get more customers, and more customers mean more sales. A simple, boring packaging is neither appealing nor wanted. Why not put a small effort into custom packaging? When you know that this can change the whole game.
MyBoxPrinting is a customization expert that has helped more than 500 brands. You can customize your boxes from us in different shapes, sizes, designs, and styles to increase the value of your brand. We make our clients take the lead in the market among their competitors. You can make your business grow into an empire with us by using our custom packaging.
What is basically custom packaging?
Custom packaging is personalized packaging that is designed according to a brand. It is made to make the brand’s style unique. It fits the product perfectly and the target audience. It is attractive and eye-catching, and not boring boxing.
How does custom packaging improve brand identity?
Custom packaging makes a product memorable and shows the brand’s message. It is designed to make it apart from competitors. This strengthens customer loyalty and increases the perceived value of the product.
What types of custom packaging are available?
We customize your packaging in every possible option. But we always prefer eco-friendly materials like corrugated boxes, paperboard boxes, rigid boxes, mailers, poly bags, foil-sealed bags, etc. Each type suits different products and needs.
Is custom packaging cost-effective?
Yes. It is very cost-effective because it is made from recycled material.
How does custom packaging enhance customer experience?
Custom packaging creates a special unboxing experience. It protects your product and adds convenience to it for your customers. We customize your packaging for a great unboxing experience that can lead to repeat buying and positive marketing.
What is your turnaround time?
We offer a very quick turnaround time of 5-10 business days.
